Case Study: InterTrader achieves higher CTR and lower CPC with iSpionage

InterTrader - Customer Case Study

The customer, InterTrader, a provider of financial trading tools, faced challenges with high Google Ads costs and low quality scores in a competitive UK market. The vendor, iSpionage, was engaged to address these PPC marketing difficulties.

iSpionage implemented a solution focused on refining keyword matching, testing new ad copies, and aligning landing pages with core keyword groups. This strategy successfully increased click-through rates, lowered the cost per click, and improved the customer's search engine rankings for its landing pages.

InterTrader