Case Study: Vocabla achieves 218% higher conversions with iSpionage visitor recordings

How Vocabla Improved Conversions 218% with an Underused CRO Method

Vocabla, a web-based tool for learning foreign languages, faced a challenge with a low conversion rate of 1.74% on its pricing page. To understand this issue, they turned to the vendor, iSpionage, and utilized its visitor recording service to gain insight into user behavior and identify the problems.

Using iSpionage's visitor recordings, the team observed how users interacted with the page and developed data-informed hypotheses for improvement. They implemented a series of design changes, including simplifying language and adding social proof. This solution led to a final conversion rate of 5.54%, which is a 218% increase from the original design.

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