Case Study: Manual achieves stronger PPC proposal conversions with iSpionage

How to Create a PPC Proposal That Converts Why the Best Template is No Template

The customer, a company referred to as Manual, sought to improve its approach to crafting effective PPC proposals, moving away from generic templates that lacked customization and failed to demonstrate deep industry knowledge. The vendor, iSpionage, provided its competitive intelligence software to address this challenge.

Using iSpionage's tools, including Competitor Research and SEM Campaign Watch, Manual was able to integrate detailed, real-time competitive analysis into its proposals. This solution enabled them to showcase specific competitor strategies, keyword performance, and actionable insights, leading to more convincing and effective proposals that focused on delivering measurable results for clients.

Manual

Michael Lorenzos

Growth Manager at Manual