Case Study: American Bronzing Company boosts PPC sales with iSpionage Facebook remarketing

How American Bronzing Company Boosted PPC Sales with Facebook Remarketing

American Bronzing Company, a seller of bronzed baby shoes, faced the challenge of converting its large social media following into actual sales. Despite having over 80,000 Facebook fans, their efforts were not generating new orders. The vendor, iSpionage, implemented a Facebook remarketing service to address this issue.

iSpionage created a custom audience retargeting campaign, serving ads to users who had previously visited the client's website. This strategy kept the product top of mind for interested potential customers over a 30-day period. The solution was highly cost-effective, with a cost per click of just $0.20. The iSpionage campaign resulted in hundreds of conversions at a cost per acquisition of under $10.00, leading to a continued increase in sales for the client.