Case Study: Ethology boosts lead tracking and uncovers 42% more conversions with iSpionage Google Call Tracking

Google Call Tracking Interview with Anthony Nichols from Ethology

Ethology, a full-service digital agency, faced the challenge of accurately tracking on-page phone call conversions for its clients, as existing third-party solutions were expensive and not fully integrated with their primary advertising platform. To address this gap in their conversion data, they partnered with vendor iSpionage to implement Google's call tracking solution during its beta phase.

By leveraging iSpionage's insights and utilizing the free Google call tracking service, Ethology was able to seamlessly integrate call conversion data directly into their Google Ads UI. This solution provided them with crucial data they were previously missing, quantifying that a significant 42% of total conversions for one commercial industrial client were coming from on-page calls. The implementation by iSpionage delivered immense value by proving the agency's strategic worth to clients and allowing for more informed optimization of ad spend and on-page elements.

ethology

Anthony Nichols

Paid Media Analyst