Case Study: Confetti achieves 42.58% revenue growth with iSpionage

Confetti - Customer Case Study

The UK-based wedding planning and accessories company Confetti faced challenges with its PPC campaigns, which were not delivering tangible results. The campaigns, run by the vendor iSpionage, suffered from a lack of granularity, an over-dependence on brand terms, and a need for significant account improvements.

iSpionage implemented a highly refined keyword strategy to improve quality scores and conducted extensive A/B testing. The solution focused on reducing irrelevant traffic and lowering costs. As a result, iSpionage helped Confetti achieve a 42.58% increase in revenue, a 256.52% rise in conversion rate, and an ROI boost of over 369.72%, while also reducing campaign costs by 54.37%.

Confetti