Case Study: The Perfume Shop achieves integrated multi-channel stock management and improved web order fulfilment with Island Pacific Direct

The Perfume Shop - Customer Case Study

The Perfume Shop, the UK’s largest fragrance-only retailer with over 200 locations, faced rapidly growing web sales and needed a way to manage inventory and fulfilment across stores, web and wholesale while integrating with its existing front-end web provider. The business required a single stock-management platform to improve stock efficiency, order fulfilment and customer service as online buying continued to rise.

The company deployed Island Pacific Direct alongside its existing Island Pacific Merchandising, Warehouse and Planning systems, giving a seamless integration with the website and a unified view of stock across all channels. The solution streamlined web order fulfilment and inventory management, delivering improved stock visibility, operational efficiency and better customer service across retail, web and wholesale.

The Perfume Shop

Susanna Kenniston

Head of Merchandising