Case Study: rue21 streamlines store transfers and boosts customer service with Island Pacific SmartStore

rue21- Customer Case Study

rue21, a US fast-fashion retailer with more than 1,100 stores, needed to reduce congestion at the cash wrap and improve in-store customer service because the register was the only place to process shipments. The business sought a scalable, easy-to-adopt solution that would let associates spend less time running stock to the POS and more time serving customers.

Island Pacific deployed SmartStore on iOS mobile devices (Apple iPod Touch with Linea pro scanners), enabling store-to-store transfers, real-time head-office updates and in-transit visibility. The rollout—over 1,000 stores and 2,000+ mobile devices—streamlined transfers, improved inventory predictability, freed associates for customer-facing tasks, and delivered a quick return on investment.

rue21

Mike Holland

SVP CIO