Case Study: Selangor State Development Corporation (PKNS) achieves brand repositioning and crisis management with Isentia

Selangor State Development Corporation (PKNS) - Customer Case Study

Selangor State Development Corporation (PKNS), long known as a public housing provider, wanted to reposition itself as a competitive, cutting‑edge property developer and demonstrate progress to its board. Midway through the rebrand it faced a media crisis when tenants protested rental increases, creating an urgent need for tailored, insight‑driven communications and measurement of public sentiment.

iSentia’s quarterly media reports and analysis identified shifting perceptions — including accusations that PKNS was neglecting social obligations — and pinpointed biased coverage. Using these insights PKNS adjusted messaging to explain that high‑end projects fund affordable housing, launched a separate brand for premium developments, focused engagement on more balanced journalists, and successfully changed media coverage trends while providing clear evidence of impact to its board.

Selangor State Development Corporation (PKNS)

Ishak bin Hashim

Public Relations Manager