Case Study: MAPFRE boosts sales training with isEazy

MAPFRE drives sales training with isEazy and delivers nearly 10,000 hours of product training

MAPFRE Colombia, a leading insurance provider with over 2,400 intermediaries, needed to strengthen its commercial channel by creating an e-learning school to train its sales force. To drive growth, they required advanced technological solutions to transform knowledge management and provide accessible, engaging training. MAPFRE partnered with the vendor isEazy to address this challenge.

The solution implemented by isEazy was a complete e-learning ecosystem called Aul@ MAPFRE, built using isEazy Author, isEazy Factory, isEazy LMS, and the isEazy Skills catalog. This platform provided personalized and gamified training that combined technical product knowledge with soft skills development. The results were highly effective, achieving nearly 10,000 hours of product training and translating into real commercial growth for MAPFRE.

MAPFRE