Case Study: Warner Brothers Studios achieves 700,000+ app downloads with ISBX's Happy Feet 2 mobile app

Warner Brothers Studios launches Happy Feet 2 app with ISBX, topping iTunes Top 100 in 2 weeks and reaching 2 million downloads in 60 days

Warner Brothers Studios approached ISBX with the challenge of creating an interactive iOS app for the film Happy Feet 2. They needed to bring fully animated CGI characters to life in a way that went beyond traditional green screen or frame-by-frame animation, requiring a feature-film quality character to be re-engineered from the ground up for touch interactions.

ISBX developed a multi-feature app including a "Talking Happy" interactive experience, a memory game, and a voice recording tool. The solution involved painstakingly recreating and rigging 3D character models to produce complex animations. The ISBX app was a major success, translated into 15 languages and distributed worldwide. It reached the Top 100 on iTunes within two weeks and achieved over 2 million downloads in its first 60 days.

Warner Brothers Studios