Case Study: The Queen Mary revitalizes guest engagement with ISBX’s immersive mobile experience platform

The Queen Mary revitalizes a 50-year-old attraction with ISBX

The historic ocean liner and hotel, The Queen Mary, approached vendor ISBX with the challenge of updating its online presence and revitalizing the attraction for a younger demographic. The key objectives were to increase customer acquisition and retention through a comprehensive digital transformation.

ISBX designed and developed a technology-centered solution including a mobile experience app with augmented reality, virtual historical tours, and Bluetooth beacon placement throughout the vessel. The integrated platform also enabled mobile hotel bookings and event ticket purchases. This digital overhaul by ISBX aimed to bring newfound prominence and an immersive, modern experience to the iconic venue.

The Queen Mary