Case Study: L’Oreal delivers an exclusive celebrity beauty concierge experience with ISBX’s Beauté Concierge app

L’Oreal launches Beauté Concierge with ISBX for 800+ SKUs

L'Oréal needed a platform to provide beauty products to celebrities in exchange for social media mentions. Their challenge was to create an app for the Grammys that would allow celebrities' staff to easily select the right products for their particular needs, moving beyond simply sending out generic boxes. They engaged vendor ISBX to develop a solution.

ISBX developed a custom Android tablet application called Beauté Concierge. This invitation-only catalog app featured over 800 SKUs, integrated social media sharing, and a rewards system. The solution included an ISBX-developed CMS for instant order fulfillment, storing user contact information to streamline the process.

L’Oreal