Case Study: SIAA boosts insurance lead generation with Isadora Agency

SEM & Insurance Agents boosts leads by 173% with Isadora Agency

Isadora Agency partnered with SIAA, a major national alliance of independent insurance agents, to address the challenge of reaching insurance producers who were not actively searching for a new opportunity. The goal was to inspire this audience to consider agency ownership and generate qualified leads, moving beyond untargeted, high-volume SEM tactics.

The solution involved a multi-channel campaign built around detailed buyer personas and a key downloadable guide. Isadora Agency rebuilt SEM from the ground up with intent-driven targeting, deployed programmatic advertising, and created a custom landing page. This strategic approach decreased cost per acquisition by 25% and increased online conversions by 173%, successfully turning passive curiosity into a scalable growth engine for SIAA.