Case Study: Kelley Blue Book modernizes its digital experience with Isadora Agency's UX design system

Kelley Blue Book boosts conversion with Isadora Agency's UX design system

Kelley Blue Book, a household name in vehicle valuation since 1918, needed to attract modern customers and younger audiences with a fresh digital experience. The company partnered with Isadora Agency for a comprehensive UX design system to achieve a consistent, modern look across its web properties and renew its focus on conversion.

Isadora Agency built a robust and adaptable UX design system for Kelley Blue Book, complete with granular design elements like typography, icons, and components. The solution unified the company's assets, saved development time, and created a framework for scalability. The result was a streamlined, modern design for the trusted brand's web properties that honored long-time customers while attracting a new audience, successfully moving both through to conversion.

Kelley Blue Book