Case Study: Brookfield Residential unifies homebuying UX and boosts conversions with Isadora Agency

Brookfield Residential increases lead conversions with Isadora Agency’s CRO-optimized UX and 2D/3D home tools

Brookfield Residential, a leading home builder and land developer, partnered with Isadora Agency to enhance its national digital platform. The challenge was to unify dozens of regional sites with disparate content and user journeys into a single, scalable experience that could drive consistent lead generation and serve the complex needs of modern homebuyers.

Isadora Agency implemented a strategic UX and digital product design solution, which included a flexible design system and industry-first interactive tools like a 2D/3D map and a real-time home visualizer. This transformed the fragmented experience into a powerful homebuying tool. The results included a unified platform, increased lead conversions, and the delivery of advanced customization features. Isadora Agency built a multi-year partnership, providing ongoing strategy and UX leadership to support Brookfield Residential's long-term business goals.

Brookfield Residential