Case Study: Autotrader builds a scalable design system with Isadora Agency

Autotrader builds a scalable design system with Isadora Agency

Isadora Agency partnered with the Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP), a California state program, to address its outdated and cluttered website. The previous site was difficult to navigate, impeding user engagement and access to critical program information about zero-emission vehicle vouchers.

Isadora Agency implemented a comprehensive web design and development solution on a custom WordPress platform. They streamlined the information architecture, redesigned the vehicle catalog and key pages for clarity, and incorporated custom illustrations and animations. The result was a Webby-nominated website with improved user engagement, AA accessibility compliance, and a user-friendly administrative interface, effectively supporting HVIP's mission.

Autotrader