Case Study: Antidote Health increases insurance leads with Isadora Agency

Antidote Health drives 187% above-goal HealthSherpa conversions with Isadora Agency

Isadora Agency partnered with Antidote Health, a virtual-first Health Maintenance Organization (HMO), to address its challenge of driving insurance leads and increasing brand awareness within highly competitive markets. With ambitious enrollment goals and limited initial recognition, the customer needed a focused digital marketing strategy to cut through the noise and build trust.

The solution involved a research-led, multichannel SEM campaign targeting key user personas. Isadora Agency executed a dual-track strategy across Google Search, Meta, and Display, utilizing persona-aligned creative and ongoing optimization. The results were significant, with the campaign driving 4,700+ applicants during open enrollment, achieving 187% above goal on conversions, and increasing branded search volume by 245%. Isadora Agency successfully helped the healthcare innovator scale smartly and achieve sustained growth.

Antidote Health