Case Study: Sobi improves investor targeting and saves time with Irwin

Sobi saves 10-15 minutes per market search with Irwin

Sobi, a specialized international biopharmaceutical company, faced challenges in efficiently managing its investor relations program. Without a dedicated CRM, the team relied on a cumbersome mix of Outlook and Excel to track interactions and organize meetings, which lacked intuitive targeting and made it difficult to prepare management with relevant context. To better organize meetings and target the right investors, Sobi chose the Irwin platform for its advanced CRM and targeting capabilities.

By implementing Irwin's solution, which included an integrated offering with FactSet, Sobi gained a powerful tool for tracking investor interactions, precisely targeting ideal investors, and staying informed on market news. The results were significant time savings from reduced manual data entry, increased confidence from management in meeting with relevant investors, and streamlined billing. The vendor, Irwin, provided high-quality support, enabling the Sobi team to be better prepared and make the most of their management's time.

Sobi (Swedish Orphan Biovitrum AB)