Case Study: KushCo achieves streamlined investor relations and targeted cannabis investor outreach with Irwin

How Irwin is helping companies in emerging markets find the right investors

KushCo Holdings, a leading provider of ancillary products and services to the legal cannabis and CBD industries, faced the challenge of building an in-house investor relations function in a highly regulated, nascent market. Najim Mostamand joined as Director of Investor Relations and moved away from spreadsheets and outside agencies, selecting Irwin’s investor relations software (Irwin IRM and Investor Targeting) to organize contacts, identify cannabis-focused investors, and manage complex regulatory constraints.

Irwin migrated KushCo’s historical data into its IRM, provided investor targeting and custom holdings functionality, and helped plan targeted roadshows with an intuitive interface. The result was a single-window view that replaced multiple spreadsheets, streamlined meeting and shareholder tracking, improved targeting of investors by cannabis exposure, and enabled clearer measurement of IR ROI — all helping KushCo run a more efficient, accountable investor relations program with Irwin.

KushCo

Najim Mostamand

Director of Investor Relations