Case Study: Western New England Bancorp achieves streamlined investor targeting and integrated IR reporting with Irwin

How holding companies are using Irwin's investor relations software to target new investors and keep tabs on their competition

Western New England Bancorp (WNEB), a Massachusetts‑chartered community bank, was managing investor relations largely in spreadsheets, which limited their small‑cap investor targeting and prevented them from measuring changes in surveillance data over time. To centralize their IR program and improve reporting, WNEB turned to Irwin’s integrated investor targeting, monitoring, and CRM capabilities.

Irwin implemented a centralized CRM that integrates surveillance and contact data, delivers easy investor targeting, and provides one‑click reporting. As a result, Western New England Bancorp can now find qualified new investors, track changes in their shareholder base over time, and more effectively measure and manage their IR program—benefits reinforced by improved reporting and responsive Irwin customer service.

Western New England Bancorp

Meghan Hibner

Vice President Controller & Investor Relations Officer