Case Study: Zaner-Bloser earns 107 media placements and a $9M ad value with Irvin PR

Zaner-Bloser earns 107 media placements with Irvin PR

Zaner-Bloser sought to generate renewed interest and relevance for its 33rd annual National Handwriting Contest. The challenge for their public relations vendor, Irvin PR, was to make this recurring event feel fresh and fun, rewarding students and highlighting the importance of handwriting in the modern world.

Irvin PR implemented a targeted media strategy, pitching local, regional, and national stories to over 25 markets in 19 states. The solution included connecting local reporters with Zaner-Bloser representatives and securing trade coverage. As a result, Irvin PR secured 107 media placements, which earned $9 million in ad value and reached a potential audience of over 900 million, exceeding all client expectations.

Zaner-Bloser