Case Study: Columbus Recreation and Parks Department boosts summer meal awareness with Irvin PR

Columbus Recreation And Parks Department serves 217,293 meals with Irvin PR

The Columbus Recreation and Parks Department faced the challenge of raising awareness and increasing attendance for its Go, Lunch! program, which provides free summer meals to school-age children who lose access to nutrition when school is out. Following the COVID-19 pandemic, the department enlisted Irvin PR to help promote this vital initiative to its target demographic of children and their parents.

Irvin PR implemented a multi-faceted digital and community outreach strategy. This included creating a community toolkit for local organizations, targeted social media advertising on platforms like Instagram and TikTok, and coordinating auto-dialers through the school system. The efforts by Irvin PR generated over 97,000 ad impressions in one week, 53 media mentions, and an $80K publicity value. Most importantly, the campaign helped serve 217,293 meals at 106 sites across Columbus.

Columbus Recreation And Parks Department