Case Study: Cirque du Soleil boosts local media buzz for CRYSTAL with Irvin PR

Cirque du Soleil earns 35 media placements and $450k in publicity value with Irvin PR

Cirque du Soleil sought to promote its CRYSTAL ice show during a five-performance run in Cleveland. The challenge was to generate significant local awareness and drive ticket sales. To meet this goal, the company engaged Irvin PR to lead its public relations strategy.

Irvin PR implemented a multifaceted campaign that included advanced media and community relations, such as a first-pitch stunt with the Cleveland Guardians, custom media drops, a partnership with a local skating club, and influencer collaborations. The vendor also secured extensive week-of-show media coverage. These efforts resulted in 35 media placements with an estimated $450k publicity value and 14 influencer posts generating 500k impressions and an additional $60k in earned media value.

Cirque du Soleil