Case Study: BalletMet boosts Nutcracker attendance and engagement with Irvin PR influencer campaign

BalletMet drives 4.5K engagements with Irvin PR

BalletMet, a major ballet company based in Columbus, Ohio, faced the challenge of promoting the long-awaited comeback of its beloved holiday production, The Nutcracker, following the COVID-19 pandemic. To reconnect with its audience and drive ticket sales, BalletMet enlisted Irvin PR to manage its public relations and spearhead a targeted influencer campaign.

Irvin PR implemented a solution by identifying and contracting six local nano and micro-influencers whose followings matched BalletMet's target demographic. The vendor managed the entire campaign, providing strategic direction, key messaging, and promotional codes while using the Klear platform for monitoring and analytics. The campaign was highly successful, generating 29 posts, 363.1K impressions, 4.5K engagements, and an earned media value of $93.1K. It significantly exceeded industry average engagement rates and successfully reached a local Columbus-based audience.

BalletMet