ironSource

ironSource is a leading business platform enabling mobile content creators to prosper in the app economy. Our mission is to help app developers turn their apps into scalable and sustainable businesses, with the most robust, comprehensive business platform available. Ultimately, we help customers focus on what they do best - creating great apps and user experiences - while we enable their business expansion in the app economy.

Case Studies

Showing 225 ironSource Customer Success Stories

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How indie game developer 1UP went from losing money to profitability with ironSource in-app bidding

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How 37 Games used ironSource's multi-reward offerwall to boost ROAS and scale by 2X

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37GAMES achieves 40% volume increase on Tapjoy with multi-reward CPE

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Hero Squad generates over 74 million impressions and increases CVR by 30% using Luna

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A thinking ape improves user support while doubling revenue by switching to Tapjoy's offerwall

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ABI increases ARPU 2X with the ROAS optimizer from ironSource

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ABI drives over 34M impressions and speeds up playable production using Luna

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One-person studio Addiktive Games boosts eCPM 50% with ironSource in-app bidding

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Alictus uses Luna’s Optimization Center to increase D1 ROAS by 30% on Apple Search Ads

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AliExpress Russia drives over 400K installs and exceeds their KPI goals with ironSource Aura

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Amanotes increases eCPM by 50% by switching to ironSource mediation

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Amanotes boosts ARPDAU 22% with ironSource’s cross promotion bidder

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How Amanotes increased ARPDAU 14% with LevelPlay in-app bidding

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Amanotes increases installs 192% and ARPDAU 17% with ironSource D1 ROAS optimizer and cross promotion tool

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How the city government used video to interactive end card ads to keep Honolulu residents safe

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Anylight increases IPM by 160% and decreases CPI by 43% with ironSource’s creative management solution

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How Appynation optimized the Tapjoy Offerwall, multiplying iOS revenue 9x and increasing Android revenue 2x without cannibalizing IAP

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How Atom Finance used Aura to increase sign ups and improve users’ trust

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ironSource quickly becomes top ad network for music streaming app Audiomack

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How Audiomack uses Unity LevelPlay to scale up globally

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Azur Games increases playable ad IPM by 60% with ironSource Playworks

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LevelPlay for all Metamoki increases ARPDAU 50% and Bagelcode grows revenue 30%

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Bagelcode sees 3.25x IAP revenue with Tapjoy multi-reward CPE

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Big Fish launches EverMerge with ironSource playable and scales ARPU 21%

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How Big Fish Games boosted their offerwall revenue 96% and IAP ARPDAU by 10% with the Tapjoy offerwall

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Big Huge Games boosts DomiNations' ARPDAU 3x-5x with ironSource special offerwall promotions

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BIGO LIVE increases IPM 32% with ironSource solution for Custom Product Pages

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BIGO LIVE scales up efficiently using Luna’s Apple Search Ads solution

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Bole Games cuts complaints by over 50% and negative App Store reviews 20% with Ad Quality from Unity LevelPlay

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Bole Games increases installs 173% and slices eCPI by 30% with ironSource’s cross promotion solution

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Bombay Play boosts ARPDAU 20% with LevelPlay in-app bidding

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How BoomBit boosted IPM 20% with ironSource Luna’s in-ad data solution

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How Brainium increased revenue while decreasing user complaints with Ad Quality by ironSource

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Bumble boosts conversion rates by 37% with Luna

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Byril increases ARPDAU by 9% and ARPU by 17% working with Unity LevelPlay

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CallApp partners with Aura to boost installs 45x and decrease CPI 56%

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Calm boosts installs 106% with ironSource playable ad

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How CashWalk increased revenue by 225% and engagement rate by 5x working with Unity LevelPlay

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Citymobil uses Aura platform to generate 47K app installs and lower CPFT by 35% in under 2 months

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Club Cooee sees 3.6x revenue increase with strategic offerwall placement

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How Concrete Software increased revenue 2x after switching to ironSource mediation

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How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall

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Critical Force moves all traffic to ironSource offerwall after achieving $ 232 eCPM

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Dalia Research engages 1M survey respondents in 75 countries

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Very beats CPI goal by 19% and boosts ROI by 12x with Aura

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DHGames exceeds ROAS goal by 85% with Tapjoy multi-reward CPE

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ironSource offerwall ads increase DH Texas Poker's app revenue

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dtac increases install CVR 68% with Aura

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How Dual Cat leveraged the Growth Loop to multiply revenue 10x

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East Side Games increases ARPDAU 60% with LevelPlay in-app bidding

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eBay Kleinanzeigen (Classifieds) boosts installs with Aura

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How Eyewind used ironSource’s solution for Custom Product Pages to boost CVR 21% and IPM 51% over Halloween

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Falcon boosts ARPDAU 55% on iOS, 87% on Android and doubles scale with ironSource LevelPlay

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Fanmaum increases offerwall revenue by 50% with Tapjoy

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PickCrafter boosts revenue with rewarded video ads

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How ironSource LevelPlay got FreePlay to #1 in the US on Android by increasing installs 3x and ARPDAU 21%

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How interactive end card ads helped Frito-Lay drive salty snack awareness, engagement, and sales during the Sweet Holiday Season

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How interactive end card ads helped Frito-Lay drive brand awareness amid the crowded landscape of the holiday season

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How Fugo Games increased on-device installs 20x with ironSource Aura

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Fundoshi Parade triples month-over-month UA with multi-reward CPE

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Game publisher FunPlus optimizes campaigns with deep creative insights from ironSource Luna

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FunPlus Games beats ROAS target by 58% with Tapjoy Offerwall ads

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Coin Dozer expands user base with interactive ads

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Game Hive uses Ad Quality by ironSource to monitor bad UX and track creative trends

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Double credit promotion increases Gamebasics in-app purchases

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Gameloft increases ARPDAU 4x with ironSource LevelPlay mediation

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How targeted messaging, currency sales and custom exchange rates helped Gear Games boost app revenue

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Gigantic increases scale and ROI by elevating creative strategy and asset production with Luna

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How Gigantic increased D1 ROAS by 24% for Apple Search Ads campaigns with the help of Luna’s solution

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How Glovo increased Aura installs by 5x and decreased CAC by 60%

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How King’s Throne increased ROAS D7 by 4x and scale by 2x with ironSource

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GOODROID’s Snow Race boosts playable ad performance with ironSource Luna

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Gram Games sees 4x installs with Tapjoy CPE ads & per-app bidding

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Gunosy achieves 130% of their ROAS goals with Aura from Unity

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HeroCraft boosts offerwall ARPDAU by 30% by switching to the Tapjoy Offerwall

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Higgs uses Luna to boost playable production 6x and increase hero creative IPM by 15%

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Higgs Studio boosts ARPDAU 10% with ironSource in-app bidding and Facebook Audience Network

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Holy Water increases ROAS 250% and IPM 5x with the ROAS optimizer and custom product pages solution, balancing automation and control

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Homa Games boosts ROI using ARPU insights from ironSource cohort reports

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Huuuge Games increases D7 ROAS 9x with ironSource offerwall

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How Huuuge deepened funnel engagements and doubled its ROAS goal with multi-reward CPE

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HyperBeard grows ARPDAU by 100% and boosts paid installs by 2x with ironSource LevelPlay

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IEC Games boosts D7 ROAS 41% with Aura from Unity’s Scale Optimizer

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How IEC Games boosted completions 5x and D1 ROAS 85% with the offerwall

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How IEC Games, a hyper-casual publisher, boosted their D7 ROAS by 40% with the Tapjoy offerwall

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How MobileVoice® helped drive IGG's game development strategy with authentic mobile insights

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Ignition M triples install volume by switching to multi-reward CPE with Tapjoy

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Ilyon drives 136% more installs and increases IPM 25% with Playworks

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Impulse boosts their LTV by around 40% with ironSource interstitials

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How Inspired Square scaled up with ironSource offerwall and Aura

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How in-app ads led DTC Beauty Brand to maintain profitability and hit major revenue milestones

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How optimizing ROAS goals led Japanese publisher ITI to the top 10

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Jam City uses Ad Quality by ironSource to safely unblock competitor content and boost CPMs by 20%

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How Jam City saves time and scales revenue with LevelPlay in-app bidding

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Jam City doubles cross promotion installs with ironSource solution

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"Ridin' With Biden" playable ad helped the Biden 2020 campaign engage voters in a non-traditional way

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Kakao Games boosts IPM 3x and impressions 6.8x in 11 days using Luna Elements

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KAYAC ranks #1 for free games in US Google Play Store with Luna

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King leverages the ironSource optimizer to increase ROAS and boost installs for Candy Crush Saga

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How King drove incremental scale with Tapjoy from Unity's Daily Rewards, exceeding their D7 ROAS goal by 1.5x

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KLab increases revenue by 30% with Tapjoy offerwall

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ironSource offerwall boosts Little Alchemist's app revenue

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ironSource ROAS optimizer increases Kwalee's ROAS by 40%

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PLANK! reaches #2 with ironSource soft launch

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How Kwalee used ironSource marketability testing to reach #1 on the charts

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LBC Studios boosts ARPDAU 24% with LevelPlay in-app bidding

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LBC Studios boosts total ARPDAU 30% with ironSource offerwall

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How LBC Studios boosted ARPDAU 37% using Unity LevelPlay’s A/B testing tool

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How Le Figaro reduced costs 70% and reached retention goals in 3 months with Aura

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Mobile game advertisers exceeds ROAS goal by 50% with multi-reward CPE

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How Lihuhu increased installs 6x and ARPDAU with ironSource LevelPlay

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Video sharing app Likee increases installs 30% with ironSource’s Playworks Studio

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How Likee increased quality app installs with Aura

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Lilith Games boosts scale 4x and ARPU 3x advertising on 2x offerwall campaigns

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Lilith Games doubles ROAS with Tapjoy multi-reward CPE offers

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Loadcomplete raises D7 revenue by 30% and retention 150% with Luna’s one-stop shop for creative analysis

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Looma CPA campaigns boost revenue 25% and first-time purchases 30%

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How Lotte Members boosted their ad revenue 20x and increased eCPM 10x with Tapjoy from Unity

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LovelyWholesale acquires 30K new users with Tapjoy CPA campaigns

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Lovoo increases user engagement with the ironSource offerwall

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How Lucky Day increased ARPDAU and retention by switching to ironSource mediation

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Lucky Kat increases ARPDAU by 50% with ironSource ad monetization A/B testing tool

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Ludia migrates to ironSource mediation and doubles revenue with LevelPlay in-app bidding

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How Ludia Games increased ARPDAU by 255% and quadrupled revenue with ironSource LevelPlay

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Ludia aces multi-channel efficiency with Luna Control

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Madbox achieves "mad growth" monetizing with ironSource interstitials

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Mail.ru Group significantly boosts ROI with ironSource impression level revenue tool

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How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization

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Mammoth Media supercharges growth utilizing ironSource's full product suite

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How Mana Games used ironSource’s suite of products to increase ARPU, IPM, and ARPDAU

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Maniko Nails programmatic The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity

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How performance pricing helped Manscaped reach US profitability and take on an international expansion

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McDonald’s Spain achieves 64% app launch rate and drives over 34K installs with Aura

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Milanuncios reduces cost per lead 47% with Aura

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How Luna helped Miniclip scale creative production across their game studios

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Mistplay discovers Tapjoy multi-reward CPE delivers 15% ROAS lift in T1 & T2 GEOS

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How Moonee’s Square Bird reached #1 with the ironSource Growth Loop

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Mujoy increases ad ARPDAU by 60% for their IAP-based game with ironSource LevelPlay

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How MWM used Unity Playworks’ testing tool to cut their playable testing costs by 60%

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How My Town Games grew into a robust business with ironSource mediation and LevelPlay in-app bidding

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How MY.GAMES transformed their monetization strategy and expanded their global reach with Tapjoy, increasing their Offerwall revenue by 181% without sacrificing any IAP revenue

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Neon Play boosts ARPDAU using ironSource ad monetization A/B testing tool

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How Neon Play increased scale 350% with ironSource's ROAS optimizer

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Neowiz moves all Android traffic to ironSource offerwall after reaching a $ 729 eCPM

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NEOWIZ increases revenue by 23% after switching to LevelPlay

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NEOWIZ lowers CPA by 20% on Apple Search Ads with Luna from Unity

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Nexon increases IPM by 50% with ironSource soft launch

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How Nexters increased ad engagement by 73% with Unity’s ad strategy consultancy team

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How Nexters boosted overall eCPM 50% and revenue 40% by A/B testing the Tapjoy offerwall

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Earn To Die 2 soars above market video engagement rate

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How Ok Cashbag & Syrup boosted their revenue 63% with Unity LevelPlay mediation and 225% with the Tapjoy offerwall

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How Origin Mood increased installs by 40% with ironSource’s ROAS optimizer

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OTTO sees over 100% MoM growth and significantly increased ROI for their ironSource Aura volume

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Ozon drives over 900K installs and exceeds KPI goals with ironSource Aura

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How Panteon used ironSource’s marketability testing tool to launch Airport Master to the top charts

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Panteon got back onto the top charts by increasing installs 10x and ARPDAU 32% with ironSource LevelPlay

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How Papaya Gaming increased D7 ROAS +64% using ironSource’s growth platform

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How Papaya Gaming increased installs 76x and ROAS by 40% with ironSource LevelPlay

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How PikPok increased ARPDAU 14% with LevelPlay in-app bidding and Facebook Audience Network

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How PikPok used Ad Quality to reduce negative ad-related feedback by 75%

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PikPok increases Offerwall revenue 2x with M2E on the Tapjoy Offerwall

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Pixel Federation increases ARPDAU 11% with LevelPlay in-app bidding and Facebook Audience Network

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Pixelberry boosts ARPDAU 32% across Android and iOS after using ironSource LevelPlay

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Pixocial scales Apple Search Ads campaigns with Luna, lowering CPA 24%

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Pixocial improves creative performance across channels with Luna

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How Luna helped Pixocial's Apple Search Ads campaigns get 40% higher ROAS than other channels

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PLAYLINKS raises ROAS, lowers CPI, and gets a unified data view with Luna’s solutions for Apple Search Ads

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Offerwall increases Gardenscapes' user base by 1500%

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How Pocket FM monetized their non-paying users with ads and offerwall, boosting revenue 20%

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How Pocket Gems used ironSource’s solution for Custom Product Pages to boost conversion rate and IPM

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How Pocket Worlds saved 60 hours in one month with Luna’s Optimization Center

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How PONOS increased ARPDAU by 15% on LevelPlay with the help of Tapjoy Bidder

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How Postmates increased conversion rates 69% with Luna Control

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Product Madness increases creative production and improves performance using ironSource Luna

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Product Madness boosts ad ARPDAU 11% across their games using Vungle in-app bidding on LevelPlay

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Qcplay increases ad ARPDAU 29% with the Unity Ads bidder

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How Qiiwi Games used ironSource’s LevelPlay and Google's Firebase to simplify their data analysis

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Random Logic switches to ironSource mediation to access the platform's full product suite

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Random Logic Games boosts installs 30x in select geos with Aura

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How app agency Reliz increased buying power and drove D1 retention 25% with the ironSource Network

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Rocket Studio increases ARPDAU 38% and achieves 99% fill rate with Vungle in-app bidding and LevelPlay

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How Rovio scaled up in-house playable production to increase revenue 16%

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Ruby Games boosts DAU 5.3x and increases revenue 15x with ironSource LevelPlay

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How Ruby Labs increased their lifestyle app's installs and D7 ROAS with ironSource

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Subscription app Simple increases D7 ROAS by 185% with the ironSource ROAS optimizer

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SmartNews drives 35 million installs and meets retention goals with Aura

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Socialpoint drastically increases ARPDAU with ironSource 4x offerwall promotion

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How Socialpoint increased rewarded video ARPDAU by 25% with ironSource

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How video to interactive end card ads helped Sparkling Ice break into a new market

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Special Gamez boosts ad revenue and minimizes workload with Tapjoy bidding

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How Spin Master leveraged engaging mobile ad formats to raise brand awareness and drive sales

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Square Enix uses ironSource offerwall to increase ARPDAU 5x

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How Stork Limited increased their ROAS by 100% with ironSource

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Subito looked to Aura to boost engagement 4x, grow scale, and diversify their user acquisition strategy

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How Sunday increased ARPU D3 by 50% with ironSource's ROAS Optimizer

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How Sunday GmbH increased revenue by 70% and installs by 400% with LevelPlay’s suite of products

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SundayToz sees a 29% decrease in user complaints and 29% decrease in blocked ads with Ad Quality by ironSource

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How SYBO increased Subway Surfers’ ARPDAU by 67% year-over-year with ironSource mediation

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How Tap4Fun tripled their monthly spend and doubled their D30 ROAS with the Tapjoy offerwall

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How story-based app Tapas boosted eCPM by 30% with the Tapjoy offerwall

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Giant Rush reaches #1 and stays in the top with a hit playable from ironSource

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Tastypill doubled their concept-testing capability and increased IPM by 115% using Luna Elements

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How interactive end cards ads helped Telemundo conquer pandemic screen fatigue to drive awareness about a new reality show

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How CPA ads helped Thousand Fell drive distinction and growth while staying below its target CPA

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How Tilting Point used ironSource’s full product suite to increase their portfolio’s profitability

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World Golf Tour generates 149% more revenue through recent Tapjoy currency sale

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TutoTOONS decreases the number of user complaints by 60% with Ad Quality by ironSource

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How Unico Studio increased ARPDAU and reduced manual operations with LevelPlay in-app bidding

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Unico reaches #1 in US with ironSource's full product suite

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UPC drives 5x higher retention with Tapjoy's multi-reward CPE ads

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How Varo Bank used multiple ironSource UA products to significantly boost installs

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How Voodoo's Aquapark slid to the top using Playworks Studio

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WeatherBug drives more than 7 million installs with Aura on-device advertising

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Global comics app sees 20% ad revenue lift with Tapjoy offerwall

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WeWard increases offerwall ARPDAU by 90% with offerwall special promotions

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White Room Games increases installs 198% and D30 retention 171% with the ROAS optimizer

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How custom targeting and strategic optimizations helped Winc achieve brand safety at scale

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How Wonder Group boosted ARPDAU 24% and reached #2 on the US charts with Unity LevelPlay mediation

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WorldRemit uses ironSource Luna’s Optimization Center to decrease CPA on Apple Search Ads

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Yso Corp becomes the #1 puzzle game with ironSource playable ad

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Zempot leverages Luna’s managed UA services to strengthen app marketing

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ZeptoLab doubles revenue with ironSource auto-optimization algorithm

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ZiMAD increases ARPDAU 18% by A/B testing interstitial ads

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Zplay’s Survival Game Master hits #1 in the US with ironSource Luna’s help

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Zynga cuts manual work time from hours to minutes with Luna Control

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