Case Study: Gat Creek boosts eCommerce conversions and revenue with IronPlane

Gat Creek boosts overall revenue 25% with IronPlane

Gat Creek, a manufacturer of custom-made furniture, faced the challenge of showcasing its vast range of customization options online. Their print catalogs and store displays were underselling their products, and their multi-channel sales approach required specialized online functionality. They partnered with vendor IronPlane to create a custom eCommerce solution on the Magento platform.

IronPlane implemented a Magento site for Gat Creek, which included a 3D product visualizer from Threekit to allow customers to view customizations. The solution also integrated fulfillment for both retail partners and direct sales. As a result, Gat Creek saw a 21% increase in average order value, a 23% increase in conversion rates, and a 25% increase in overall revenue. The site also facilitated stronger consumer-retailer connections and led to an increase in informed inquiries and new account applications from interior designers.

Gat Creek