Case Study: Baby Lock unifies multichannel eCommerce with IronPlane

Baby Lock unifies 3 websites and 600+ retail locations with IronPlane

Baby Lock, a subsidiary of the Tacony Corporation that provides sewing machines and accessories, sought to consolidate its three separate websites into a unified eCommerce platform. Their challenge was to build a single site that could seamlessly serve B2B, direct-to-consumer, and learning subscriber customer groups. They partnered with IronPlane to address this need using Adobe Commerce.

IronPlane implemented a solution centered on Adobe Commerce Cloud, which included a comprehensive site migration, Epicor ERP integration, a custom promotions engine, and a full redesign. The new site streamlined operations, enabled online sales, and improved the user experience. The results for Baby Lock included operational efficiencies, sales improvements, and the removal of manual processes. IronPlane also identified future enhancements to further build on the platform's success.

Baby Lock