Case Study: Retarus increases qualified leads with Ironpaper

Retarus increases leads 33% with Ironpaper

Retarus, a secure cloud-based communications provider, faced the challenge of breaking into the US market. Their broad, multi-industry messaging was diluted and failed to resonate with specific decision-makers, causing their US rollout to gain traction slowly. To address this, the vendor Ironpaper helped them refine their product messaging and focus their strategy.

Ironpaper narrowed Retarus's focus to the healthcare industry and developed buyer-centric messaging around specific pain points. This new strategy was implemented through targeted content, paid search, and social campaigns, as well as dedicated landing pages and sales enablement resources. As a result, Ironpaper helped Retarus achieve a 33% increase in qualified leads overall, an 86% increase in organic search conversions, and a 58% increase in leads from direct traffic, successfully establishing their presence in the new market.

Retarus