Case Study: PCS achieves more leads and stronger SEO performance with Ironpaper website redesign

PCS boosts Google rankings by 108 and adds 17k visits with Ironpaper

The customer, PCS, a provider of a transportation management system (TMS) SaaS platform, needed to generate more leads and improve conversions through its website. An internal challenge was a lack of alignment between its technical and business teams on the redesign's direction. The vendor, Ironpaper, was engaged to address these goals.

Ironpaper conducted extensive research and held an alignment workshop to unite the PCS teams on a new brand vision. The vendor then implemented a new SEO strategy, user-centric content plan, and a redesigned, scalable website with an intuitive user experience. As a result, the new site ranked for 108 more keywords, achieved over 155 positive Google ranking changes, and drove 17,000 more visits within six months, significantly generating more qualified leads for PCS.

PCS