Case Study: Lightning Step achieves $1M pipeline growth with Ironpaper

Lightning Step drives $1M in pipeline with Ironpaper

Lightning Step, a behavioral health software provider, was struggling with poor marketing outcomes due to previous agencies lacking sector-specific expertise. Their challenge was to transform marketing from a cost-center into a growth-driver by generating high-quality leads, utilizing their HubSpot tech stack, and creating cohesive, buyer-relevant messaging. They partnered with the vendor Ironpaper to address these gaps.

Ironpaper implemented a solution focused on buyer relevance, pressure-testing messaging across digital channels to uncover core themes that resonated with the audience. They shifted strategy to target highly desirable enterprise accounts using an account-based marketing approach through platforms like LinkedIn and Meta. This strategy resulted in $1M in pipeline growth and $700k in closed-won deals within the first 12 months, successfully transforming Lightning Step's marketing into a sustainable system for revenue generation.

Lightning Step