Case Study: Goddard Technologies achieves measurable SEO-driven lead growth with Ironpaper

Goddard Technologies drives $3.5M in opportunities with Ironpaper

Goddard Technologies, a company that designs medical devices and industrial robotics, struggled to generate high-quality leads from their website, which instead attracted spam and unqualified contacts. They sought a marketing partner that could understand their technical offerings and produce a clear ROI. Goddard chose Ironpaper to implement a strategic, omnichannel marketing approach using HubSpot.

Ironpaper executed a comprehensive SEO and content strategy, implemented HubSpot for conversion rate optimization and lead management, and ran targeted paid social campaigns on LinkedIn. This solution resulted in a 732% increase in website conversions and Goddard gained 2,361 positions in Google search results. Most significantly, Ironpaper's work influenced over $3.5 million in new sales opportunities for Goddard within six months.

Goddard Technologies