Case Study: Omaze achieves scalable, high-volume campaign processing with Iron.io

How Omaze Delivers Once in a Lifetime Experiences Using Iron.io and Rackspace DevOps

Omaze, a platform that helps charities raise money and awareness through once-in-a-lifetime celebrity experiences, faced major traffic spikes and operational complexity when launching new campaigns. To keep up with demand, Omaze used Iron.io’s IronWorker and IronMQ services to process donation-related tasks asynchronously and scale email campaigns more efficiently.

Iron.io helped Omaze distribute work across workers, handle up to 10,000 donations in the first five minutes of a campaign, and improve email conversion performance by 20–25% through better segmentation and delivery. With Iron.io and Rackspace DevOps supporting the stack, Omaze streamlined operations, improved scalability, and stayed focused on its mission while growing to more than 250 experiences and raising millions for causes.

Omaze

David Lieberman

VP of Engineering