Case Study: Thumbtack achieves faster deal closures and sales-team scalability with Ironclad

With “Super Easy” Workflow Designer, Thumbtack Counsel Supports a Changing Business

Thumbtack, an online marketplace with about 1,300 employees, was struggling with scattered contracts and slow, manual pre‑signature processes—issues that became urgent during a fundraising round. To create reliable storage and consistent approval flows, Thumbtack selected Ironclad and its Workflow Designer and Dynamic Repository to centralize NDAs and sales contracts.

Ironclad built customized workflows and self‑service templates (NDAs and service agreements) that capture key commercial and legal data and enforce approval gates for pricing or discounts. The result: a nimble, fast sales‑contract machine that reduces manual searches, accelerates deal turnaround, and lets the sales team close deals faster without adding legal headcount—outcomes Thumbtack’s counsel says wouldn’t be possible without Ironclad.

Thumbtack

Ben Lazar

Counsel