Case Study: Productboard achieves same-day redline turnarounds with Ironclad

Productboard’s One-Woman Legal Team Tamed Their Sales Processes In a Month With Ironclad

Productboard, a product management software company, was struggling to manage a fast-moving sales process with a legal team of one. Contracts were being redlined and approved through Slack threads, creating confusion, no version control, and constant pings for Natalie Niadj, Productboard’s Associate General Counsel. To bring structure to the chaos, Productboard chose Ironclad’s contract lifecycle management platform.

With Ironclad, Productboard centralized contracts in a searchable repository, added approvals and threaded communication, and connected the process to Salesforce. Natalie and her team implemented the system in about one month, trained sales reps with a playbook, and began using Ironclad Insights to track deal data and turnaround times. The result was same-day redline turnarounds, fewer one-off contract terms, full routing of signatures through Ironclad, and better executive reporting on risk and contracting trends.

Productboard

Natalie Niadj

Associate General Counsel