Case Study: Orangetheory consolidates 1,000 contract templates in 3 months with Ironclad AI Assist

Orangetheory consolidates 1,000 contract templates in 3 months with Ironclad

Orangetheory, a global boutique fitness franchise with over 1,500 studios, faced a significant challenge in consolidating upwards of 1,000 fragmented and unique membership agreement templates created by its independently-owned franchises. The legal team, led by Director of Legal Operations & Strategy Charlene Barone, needed to standardize these contracts manually, a process estimated to take six months. They turned to the vendor Ironclad and its AI Assist™ feature to tackle this herculean effort.

Using Ironclad's AI Assist™ to automatically redline contracts against a master template, Orangetheory was able to consolidate its 1,000 distinct membership agreements in just three months, cutting the projected time in half. The AI solution achieved approximately 80% accuracy, dramatically accelerating the process. Beyond this project, Ironclad’s Clickwrap feature also improved the customer sign-up experience, with 10-15% of new members now using the digital channel.

Orangetheory