Case Study: Snap Inc. achieves faster acceptance and reduced legal hours with Ironclad CLM Clickwrap

How Snap Inc. Uses Clickwrap for CLM to Power Creative Services Agreements

Snap Inc. runs an internal creative agency that produces and reformats vertical video ads, filters, and AR Lenses for advertisers, but its Creative Services Agreements (CSAs) were high‑volume, low‑value transactions that created friction—dozens of work orders per ad account required escalations and legal approvals. To streamline this, Snap deployed Ironclad CLM, leveraging Clickwrap for CLM, Workflow Designer, and a Salesforce integration to address the unique needs of its eCSA process.

Ironclad implemented a clickwrap eCSA that reps auto-generate via the Salesforce–Ironclad integration, letting advertisers accept directly at the table of deliverables instead of receiving PDFs; eSign is retained for larger deals with bilateral legal involvement. The change dramatically reduced time to acceptance, made reps happier, and saved Snap’s legal team dozens of hours a month so they can focus on higher‑value agreements.

Snap Inc.

Sheena Ferrari

Head of Global Legal Operations