Case Study: PubMatic streamlines contract signing with Ironclad

How PubMatic Signs Contracts More Efficiently With the Help of Ironclad

PubMatic, an advertising company, was struggling with a manual contracting process that relied on emailing MSAs back and forth, redlining documents, and double-checking versions across teams and time zones. The process was slow and frustrating for sales, legal, and finance, making it harder to close deals efficiently. To solve this, PubMatic turned to Ironclad and its digital contracting solution.

With Ironclad, PubMatic centralized contract workflows, added automatic notifications, and synced key billing data into Salesforce, improving collaboration across legal, sales, and finance. The automation saved Lorena Alfaro an estimated two to five minutes per contract and helped shorten turnaround times from days to, in some cases, the same day. Ironclad enabled PubMatic to streamline the full contracting process from generation to archiving and scale that efficiency to additional contract types.

PubMatic

Lorena Alfaro

Senior Manager, Legal Operations