Case Study: Orangetheory consolidates 1,000 contract templates in 3 months with Ironclad AI Assist

How Orangetheory Consolidated a Thousand Contract Templates in 3 Months with AI Assist™

Orangetheory, the global boutique fitness brand with more than 1,500 studios across 24 countries, faced a major legal operations challenge: franchise growth had created upwards of 1,000 distinct membership agreement templates. To streamline this fragmented process, Orangetheory turned to Ironclad and its AI Assist™ feature, along with Smart Import, to help standardize contract language and reduce manual redlining work.

With Ironclad, Orangetheory used AI to automatically redline membership agreements against a master template and consolidate templates state by state. The team completed its goal in three months instead of the six months originally planned, with AI handling about 80% of the language needs and significantly accelerating the project. Ironclad also supported Clickwrap and public workflows, helping Orangetheory improve member sign-up speed, simplify franchise collaboration, and create a more connected cross-functional legal operation.

Orangetheory

Charlene Barone

Director of Legal Operations & Strategy