Case Study: DoorDash achieves self-service, low-touch merchant sign-ups and automated, compliant contracts with Ironclad Clickwrap

How DoorDash Creates Self-Service Restaurant Partnership Contracts Using Clickwrap

DoorDash was struggling to scale merchant contracting because the sheer volume and variety of agreements required attention from both sales and legal teams and a solution that wasn’t one‑size‑fits‑all. To address this, DoorDash deployed Ironclad Clickwrap (terms management, dynamic templates, repository) to streamline how merchant agreements are generated and accepted.

Ironclad implemented a clickwrap workflow that lets sales reps send low‑touch, compliant contracts and powers a fully self‑service merchant sign‑up that dynamically generates the correct agreement on the spot based on merchant inputs. The system handles hundreds of contract permutations so legal no longer manually selects documents, enabling small businesses to complete sign‑up without talking to a sales rep or signing a packet and drastically reducing sales/legal touchpoints.

DoorDash

Kathy Zhu

Sr. Director, Associate General Counsel, Commercial & Legal Operations