Case Study: Abstracta achieves faster, more accurate sales quoting with IronCAD

Revolutionizing Modular Display System Sales with CAD

Abstracta, a European modular display system manufacturer of exhibition, retail, office, and home furniture, needed a better way to document and control its growing product designs while also supporting a faster, more accurate sales process. Before adopting IronCAD, sales staff manually sketched proposals, calculated prices, and faxed quotes, which was slow, error-prone, and produced poor-quality drawings and unclear pricing for customers.

Abstracta implemented IronCAD, using its Smart Assembly and drag-and-drop tools along with a product catalog built by Response Associates, to automate sales design and quoting. With IronCAD, the team can now create virtual shelves, photorealistic renderings, installation drawings, shipping weights, BOMs, costing, and picking lists in minutes. The results included quotation time dropping from hours to minutes, errors and related costs decreasing, and sales increasing by up to 20%.

Abstracta

Walker Brierley

Managing Director