Case Study: Patelco Credit Union achieves +5% membership growth with IRON Creative brand redesign

Patelco boosts membership from -3% to +5% with Iron Creative

The customer, Patelco Credit Union, was facing a membership decline and a significant awareness deficit as it struggled to compete with large national banks. To address this challenge, they partnered with vendor IRON Creative for a comprehensive brand redesign and marketing campaign to rebuild their brand from the ground up.

IRON Creative developed a trust-centric strategy that was executed across television, radio, print, digital, and community activations. This solution successfully reversed the credit union's membership decline, resulting in a measurable positive impact of +5% growth and leading to a subsequent 75th-anniversary campaign.

Patelco Credit Union