Case Study: Keap achieves streamlined PR management, improved reporting and measurable ROI with IrisPR

Software Company Upgrades PR Systems with IrisPR

Infusionsoft, a leader in sales and marketing software for small businesses, was experiencing rapid growth that drove a surge in PR activity — more than 300 media opportunities, 100+ speaker and award submissions, and nearly 70 campaigns in a year. As the in-house PR team grew and worked alongside an agency, tracking influencer conversations, deadlines and outcomes across spreadsheets became untenable, and the company needed a system to consolidate activity and provide data-driven reporting and benchmarking.

Infusionsoft implemented IrisPR across its internal team and agency to centralize contact and pitch history, campaign planning, and collaboration, and to measure Pitch ROI. The platform eliminated version-control headaches, improved visibility and accountability, and enabled smarter resource allocation; as a result the team gained efficiency, better reporting, and greater confidence that agency and internal efforts were producing measurable results.

Keap

Laura Collins

Director of PR