Case Study: Fingerpaint achieves time savings, a unified PR workflow and more media wins with IrisPR

Marketing Agency Modernizes Their Media Relations

Fingerpaint is a full‑service marketing agency with offices in New York, Pennsylvania and Arizona that struggled with “spreadsheet overload” and multi‑system chaos for media contact management. The PR team lacked a centralized, PR‑focused CRM, making it hard to track pitches, share reporter preferences, report on activity, and access contacts on mobile—creating inefficiencies across accounts and onboarding.

Fingerpaint implemented IrisPR to centralize contacts, pitch history and media intelligence, using tags and search to quickly find the right reporters across clients. The platform improved team visibility, sped onboarding and reduced hours spent hunting for information, leading to stronger media relationships, more efficient workflows and increased media wins for clients.

Fingerpaint

Lynita Johnson

Head of PR