Case Study: Hotel Valley Ho achieves streamlined PR operations and increased media wins with IrisPR

Hip Hotel Gets a Handle on PR Operations with IrisPR

Hotel Valley Ho, an iconic boutique resort in Scottsdale, Arizona, faced growing PR headaches as Director of Public Relations Kristin Heggli relied on spreadsheets, Outlook and manual reports to track pitches, media mentions and relationships. That fragmented approach made it difficult to see which campaigns worked, identify top contacts, or calculate pitch ROI — limiting the hotel’s ability to protect and grow its reputation.

After adopting IrisPR, Heggli centralized media contacts, campaigns and results into one database, automated tedious tasks and gained rich contact profiles for better targeting and personalization. The platform delivered clearer visibility into campaign performance, uncovered new pitching opportunities, strengthened media relationships and produced more measurable wins — making IrisPR an indispensable tool for the Valley Ho team.

Hotel Valley Ho

Kristin Heggli

Director of PR