Case Study: WiredPR (Boutique PR Agency) achieves real-time visibility and streamlined growth with IrisPR

Budding Agency Gets Boost from PR Technology

WiredPR, a boutique agency founded by Kristen Hege and Beth Cochran, grew quickly from a solo practice into a distributed team serving multiple clients. That rapid expansion exposed pain points: fragmented information across multiple email accounts, limited visibility into pitch activity and results, coordination challenges with remote contractors, and the risk of losing valuable media contacts when staff changed.

WiredPR adopted IrisPR to centralize contacts, pitches and reporting, giving the team and clients real‑time dashboards and a complete pitching history. The platform reduced duplicated effort, preserved media relationships through turnover, sped up reporting, and improved strategic decision‑making—helping WiredPR deliver better client service while continuing to grow.

WiredPR

Kristin Hege

Co-Founder & President