Case Study: Haskell’s improves checkout clarity and BOPIS flow with Irish Titan

Haskell’s reduces checkout drop-off with Irish Titan

Haskell's, a well-established wine and spirits retailer, partnered with Irish Titan for a comprehensive UX and technical audit. Their BigCommerce storefront had accumulated subtle friction over time, particularly in navigation, checkout, and fulfillment logic for their BOPIS (Buy Online, Pickup In-Store) experience. This friction was causing customer hesitation and early checkout drop-off, indicating a significant opportunity for refinement rather than a full redesign.

Irish Titan conducted an audit focused on simplifying the path to purchase. They restructured the complex navigation, streamlined competing fulfillment options on product pages, and refined the BOPIS checkout workflow for greater clarity. By implementing these key recommendations, Haskell's created a more intuitive and confident customer journey. The improvements addressed structural friction, positioning the site for stronger conversion performance and improved customer retention.

Haskell’s