Case Study: FORCE America achieves faster ordering and reduced sales workload with Irish Titan

FORCE America saves 144 hours a month with Irish Titan

Force America, a leading North American supplier of motion and control systems, faced a significant challenge with its outdated B2B brochure website. Their complex product structure, with fittings grouped in families and series, made online sales difficult, forcing customers to request quotes. This process required salespeople to spend excessive time uncovering details for each order, regardless of size. They partnered with Irish Titan to build an Adobe Commerce ecommerce presence to modernize their site and alleviate this pressure on their sales team.

Irish Titan implemented a highly customized Adobe Commerce solution for Force America. This included a unique product display system with custom listing and detail pages to accurately represent complex product families. They integrated the site with the company's Dynamics AX ERP to handle unique customer pricing models, multi-source inventory from 15 warehouses, and real-time stock updates with custom lead time estimates. The results were substantial, including a six-figure revenue return and an estimated 144 hours saved per month for sales staff, who were freed from managing small orders to focus on larger clients. The new site also saw an overwhelming number of customer sign-ups immediately after launch.

Force America