Case Study: Day’s Jewelers achieves a 144% increase in mobile conversion with Irish Titan

Day’s Jewelers boosts mobile conversion 144% with Irish Titan

Day’s Jewelers, a family-run jewelry chain with locations across Maine and New Hampshire, needed to modernize its digital experience to match its trusted brand. Their outdated site lacked mobile optimization and clear pathways to services, and manual data processes created inefficiencies. They partnered with Irish Titan on a Shopify platform rebuild to address these challenges.

Irish Titan reorganized the site's navigation and product discovery, focusing on a clean, mobile-friendly user experience that reflected the brand's heritage. They implemented key integrations and features like virtual try-on and in-store services. The solution delivered strong results, including a 144% increase in mobile conversion rate and a 286% lift in add-to-cart rate for Day’s Jewelers.

Day’s Jewelers