Case Study: YES! Charity boosts awareness and support with Iris

YES! Charity drives 1.09M adult impacts in a week with Iris

Iris helped YES! Charity, a nonprofit that supports young people in East London through sport, overcome its challenge of low awareness and funding. Despite nearly 30 years of impact, the charity struggled to gain the public support it needed.

To address this, Iris created "The Good Fight," an outdoor advertising campaign featuring striking photography to provoke awareness and inspire action. The solution successfully generated over 1.09 million adult impacts in one week, including 282,000 impacts from Skyline placements, dramatically increasing the charity's visibility.

YES! Charity